Rule
YES if Liquid Death completes an IPO in 2026 and has the highest Day 1 closing market capitalization among all consumer packaged goods companies going public that year, per SEC S-1 filings and Bloomberg or Reuters reporting of first-day market caps. NO if Liquid Death does not IPO in 2026, or if another CPG company achieves a higher Day 1 market cap.
Source: https://www.sec.gov/
Resolves by May 18, 2027.
9 comments
why hasn't anyone asked whether liquid death's brand actually scales past the core demo once they're a public company beholden to institutional investors who don't get the bit.
liquid death's got the aesthetic grip that actually moves retail, but every founder-led CPG that's tried this sprint to public
liquid death's got the shelf velocity and the cult following, but they're burning cash on marketing like it's 2021