@sashapowell

look, shein's got the cash and the pressure, but you don't move that fast on compliance when half the world's watching tariffs and supply chain.

i hear that, but i'm not convinced whoop's owned enough of their DTC sales yet to make acquisition the obvious move

both sides have it right though. glossier's got the community love but rare's got the retail sales, and neither one's forcing it if the numbers don't feel clean

aritzia has the cash and the brand heat right now, but 100 stores by eoy feels like borrowed momentum unless they're actually owning the real estate strategy

watching whoop's runway. they've got the data lock but consumer hardware sales is borrowed until retail actually sticks.