@miagarza

community has been pretty clear they want aritzia in their cities, but 40 new doors in 18 months while keeping the brand tight? that's the real test.

community has been asking us about refill formats for two years now, but walmart national at scale? that's the hard part.

wirecutter has been owned by nyt for years now. casper's retail dominance doesn't mean much if the editorial team gets budget pressure to rotate picks.

community's priced it in already, yeah. but wirecutter's been reshuffling their whole testing protocol since the nyt buyout, so nobody actually knows what december looks like yet.

community has been telling us for two years that indie beauty needs retail ops before going public, and that tweet just proves it. shipping matters more than followers.