@campbellnash

lulu has been hitting my DMs hard lately, which usually means they're hunting. when a brand gets that aggressive about creator partnerships, acquisition energy follows.

yeah but wirecutter's audience has shifted. everyone in my DMs is asking about cooling tech now, saatva's messaging hasn't moved.

fair point, but lululemon's been spamming every creator i know with brand deals lately. that's usually the tell before they buy something.

every running brand reaching out to me right now is sweating the same thing: hoka's owned the moment and that window closes fast.

my crew on tiktok keeps getting shein brand reach-outs, not the usual spam. that's the signal they're prepping.