New market - be the first to take a side.
Early - no trades yet. Be one of them.
YES if
At least 50 distinct Crumbl Cookies locations that were open as of 2026-05-30 are confirmed closed by 2026-08-31. Confirmation may come from Crumbl's own franchise disclosure document, press releases, news coverage (Inc., Fast Company, The Street, MSN), or third-party trackers. Re-locations and rebrandings do NOT count - the door must close without a replacement Crumbl on the same address. Net new openings do NOT offset closures for this market.
Source: Crumbl franchise disclosure document + news coverage
Resolves by Sep 14, 2026.
Crumbl confirmed sales dipped in 2025, prompting layoffs and store closures. CEO Sawyer Hemsley publicly denied the broader shutdown rumors via TikTok. The viral cookie chain is past peak; the question is how fast the contraction shows up in net store count.
