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Which?
Capital·Active·6 outcomes·one wins

Which next-gen CPG brand files an S-1 with the SEC first by December 31, 2026?

35%None by Dec 31
—volume 7d
—holders
Dec 31, 2026closes
35%None by Dec 31
25%Liquid Death
15%Skims
10%Olipop

Outcomes

Mutually exclusive. Prices sum to 100%.

35%
flat 24h
None by Dec 31
806 SP Vol.
25%
flat 24h
Liquid Death
637 SP Vol.
15%
flat 24h
Skims
382 SP Vol.
10%
flat 24h
Olipop
179 SP Vol.
8%
flat 24h
Athletic Brewing
68 SP Vol.
7%
flat 24h
AG1
1 SP Vol.

No news this week

Price movement here is pure crowd revision; no published headlines tied to this event.

We monitor Bloomberg, Refinery29, BevNet, Allure, and 130+ other publishers.

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Resolution

Rule

Resolves to whichever named brand's Form S-1 (or S-1/A, or F-1) first appears on sec.gov/cgi-bin/browse-edgar between 2026-05-31 and 2026-12-31, inclusive. The filing entity may be the brand itself or any direct subsidiary or holding entity. Confidential draft S-1s under the JOBS Act do NOT count unless made public by the deadline. A direct listing or de-SPAC announcement counts as the equivalent of an S-1 for the named brand. If no named brand files by 2026-12-31, resolves to "None by Dec 31, 2026."

Source: sec.gov EDGAR - full-text filings search

Resolves by Jan 7, 2027.

None by Dec 31

Which next-gen CPG brand files an S-1 with the SEC first by December 31, 2026?

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Background

The 2026 IPO watchlist of consumer brands is concentrated on five names: Liquid Death, Skims, Olipop, Athletic Brewing, AG1. Each has been the subject of "is this their year" chatter for at least 12 months. The categorical question is which one fires the gun first.

Discussion

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